Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

書誌詳細
主要な著者:	Kotler, Philip (著者), Armstrong, Gary (Gary M.) (著者), Balasubramanian, Sridhar (著者), Agnihotri, Parfulla Y. (著者)
フォーマット:	図書
言語:	English
出版事項:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
版:	Nineteenth Edition.
主題:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue