Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Podrobná bibliografie
Hlavní autoři:	Kotler, Philip (Autor), Armstrong, Gary (Gary M.) (Autor), Balasubramanian, Sridhar (Autor), Agnihotri, Parfulla Y. (Autor)
Médium:	Kniha
Jazyk:	English
Vydáno:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Vydání:	Nineteenth Edition.
Témata:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue