Principles of marketing /
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
Main Authors: | Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author), Balasubramanian, Sridhar (Author), Agnihotri, Parfulla Y. (Author) |
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Formato: | Livro |
Idioma: | English |
Publicado em: |
Hoboken, NJ; India :
Pearson India Education Pvt. Ltd.,
©2023 [Second impression 2024].
|
Edição: | Nineteenth Edition. |
Assuntos: | |
Classic Catalogue: | View this record in Classic Catalogue |
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