Principles of marketing /
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
Príomhchruthaitheoirí: | Kotler, Philip (Údar), Armstrong, Gary (Gary M.) (Údar), Balasubramanian, Sridhar (Údar), Agnihotri, Parfulla Y. (Údar) |
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Formáid: | LEABHAR |
Teanga: | English |
Foilsithe / Cruthaithe: |
Hoboken, NJ; India :
Pearson India Education Pvt. Ltd.,
©2023 [Second impression 2024].
|
Eagrán: | Nineteenth Edition. |
Ábhair: | |
Classic Catalogue: | View this record in Classic Catalogue |
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