Principles of marketing /

Principles of marketing /

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"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Détails bibliographiques
Auteurs principaux:	Kotler, Philip (Auteur), Armstrong, Gary (Gary M.) (Auteur), Balasubramanian, Sridhar (Auteur), Agnihotri, Parfulla Y. (Auteur)
Format:	Livre
Langue:	English
Publié:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Édition:	Nineteenth Edition.
Sujets:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue

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