Principles of marketing /

Principles of marketing /

Veure altres versions (6)

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Dades bibliogràfiques
Autors principals:	Kotler, Philip (Autor), Armstrong, Gary (Gary M.) (Autor), Balasubramanian, Sridhar (Autor), Agnihotri, Parfulla Y. (Autor)
Format:	Llibre
Idioma:	English
Publicat:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Edició:	Nineteenth Edition.
Matèries:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue

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