Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Detalhes bibliográficos
Principais autores: Kotler, Philip (Autor), Armstrong, Gary (Gary M.) (Autor), Balasubramanian, Sridhar (Autor), Agnihotri, Parfulla Y. (Autor)
Formato: Livro
Idioma:English
Publicado em: Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Edição:Nineteenth Edition.
Assuntos:
Classic Catalogue: View this record in Classic Catalogue

Registros relacionados