Principles of marketing /

Principles of marketing /

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"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author), Balasubramanian, Sridhar (Author), Agnihotri, Parfulla Y. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ : Noida, India : Pearson ; Pearson India Education, ©2023 [second impression 2024, third impression 2025].
Edition:Nineteenth edition.
Subjects:
Marketing.
Phymarcy.
Classic Catalogue: View this record in Classic Catalogue

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