Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author), Balasubramanian, Sridhar (Author), Agnihotri, Parfulla Y. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ : Noida, India : Pearson ; Pearson India Education, ©2023 [second impression 2024, third impression 2025].
Edition:Nineteenth edition.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
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245 1 0 |a Principles of marketing /  |c Philip Kotler ... [et al.]. 
250 |a Nineteenth edition. 
260 |a Upper Saddle River, NJ :  |b Pearson ;  |a Noida, India :  |b Pearson India Education,  |c ©2023 [second impression 2024, third impression 2025]. 
300 |a xxiv, 736 pages :  |b illustrations ;  |c 27 cm 
500 |a Revised edition of Principles of marketing, 2019. 
500 |a Indian subcontinent adaption. 
504 |a Includes bibliographical references and index. 
520 |a "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- 
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650 0 |a Phymarcy.  |9 56877 
700 1 |a Kotler, Philip,  |e author. 
700 1 |a Armstrong, Gary  |q (Gary M.),  |e author. 
700 1 |a Balasubramanian, Sridhar,  |e author.  |9 56884 
700 1 |a Agnihotri, Parfulla Y.,  |e author.  |9 56885 
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