Principles of marketing /
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
| Główni autorzy: | , , , |
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| Format: | Książka |
| Język: | English |
| Wydane: |
Hoboken, NJ; India :
Pearson India Education Pvt. Ltd.,
©2023 [Second impression 2024].
|
| Wydanie: | Nineteenth Edition. |
| Hasła przedmiotowe: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Streszczenie: | "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- |
|---|---|
| Deskrypcja: | Revised edition of Principles of marketing, 2019. |
| Opis fizyczny: | xxiv, 736 pages : illustrations ; 27 cm. |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 9780137864898 9789357055215 |