Principles of marketing /
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
| Hlavní autoři: | , , , |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Upper Saddle River, NJ : Noida, India :
Pearson ; Pearson India Education,
©2023 [second impression 2024, third impression 2025].
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| Vydání: | Nineteenth edition. |
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Shrnutí: | "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- |
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| Popis jednotky: | Revised edition of Principles of marketing, 2019. Indian subcontinent adaption. |
| Fyzický popis: | xxiv, 736 pages : illustrations ; 27 cm |
| Bibliografie: | Includes bibliographical references and index. |
| ISBN: | 9789357055215 |