APA (7e ed.) Bronvermelding

Kotler, P., Armstrong, G., Balasubramanian, S., & Agnihotri, P. Y. (2023). Principles of marketing (Nineteenth Edition.). Pearson India Education Pvt. Ltd..

Chicago (17e ed.) Bronvermelding

Kotler, Philip, Gary Armstrong, Sridhar Balasubramanian, en Parfulla Y. Agnihotri. Principles of Marketing. Nineteenth Edition. Hoboken, NJ; India: Pearson India Education Pvt. Ltd., 2023.

MLA (8e ed.) Bronvermelding

Kotler, Philip, et al. Principles of Marketing. Nineteenth Edition. Pearson India Education Pvt. Ltd., 2023.