APA (7th ed.) Citation

Kotler, P., Armstrong, G., Balasubramanian, S., & Agnihotri, P. Y. (2023). Principles of marketing (Nineteenth Edition.). Pearson India Education Pvt. Ltd..

Chicago Style (17th ed.) Citation

Kotler, Philip, Gary Armstrong, Sridhar Balasubramanian, and Parfulla Y. Agnihotri. Principles of Marketing. Nineteenth Edition. Hoboken, NJ; India: Pearson India Education Pvt. Ltd., 2023.

MLA (8th ed.) Citation

Kotler, Philip, et al. Principles of Marketing. Nineteenth Edition. Pearson India Education Pvt. Ltd., 2023.