APA (7th ed.) Citation

Kotler, P., Armstrong, G., Balasubramanian, S., & Agnihotri, P. Y. (2023). Principles of marketing (Nineteenth edition.). Pearson ; Pearson India Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, Gary Armstrong, Sridhar Balasubramanian, and Parfulla Y. Agnihotri. Principles of Marketing. Nineteenth edition. Upper Saddle River, NJ : Noida, India: Pearson ; Pearson India Education, 2023.

MLA (8th ed.) Citation

Kotler, Philip, et al. Principles of Marketing. Nineteenth edition. Pearson ; Pearson India Education, 2023.