Redefining global strategy : crossing borders in a world where differences still matter /

Redefining global strategy : crossing borders in a world where differences still matter /

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences a...

書誌詳細
第一著者:	Ghemawat, Pankaj (著者)
フォーマット:	図書
言語:	English
出版事項:	Boston, Massachusetts : Harvard Business Review Press, 2018.
主題:	International business enterprises > Management. Strategic planning. Intercultural communication. Business.
Classic Catalogue:	View this record in Classic Catalogue

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