Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliografske podrobnosti
Main Authors: Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format: eKnjiga
Jezik:English
Izdano: India : Pearson India Education Services, c2018
Izdaja:Eighth edition.
Teme:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.
Electronic books
Online dostop:Full text available on Pearson Online
Sorodne knjige/članki:Online version: Services marketing
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Services marketing : people, technology, strategy /
od Lovelock, Christopher H.
Izdano 2004
Knjiga
Show all versions (2)

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