Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Detalhes bibliográficos
Principais autores:	Lovelock, Christopher H. (Autor), Wirtz, Jochen (Autor)
Formato:	livro eletrônico
Idioma:	English
Publicado em:	India : Pearson India Education Services, c2018
Edição:	Eighth edition.
Assuntos:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Acesso em linha:	Full text available on Pearson Online
Itens Relacionados:	Online version: Services marketing

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