Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Detaylı Bibliyografya
Asıl Yazarlar:	Lovelock, Christopher H. (Yazar), Wirtz, Jochen (Yazar)
Materyal Türü:	Ekitap
Dil:	English
Baskı/Yayın Bilgisi:	India : Pearson India Education Services, c2018
Edisyon:	Eighth edition.
Konular:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Online Erişim:	Full text available on Pearson Online
İlgili Kayıtlar:	Online version: Services marketing

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