Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format:	eBook
Language:	English
Published:	India : Pearson India Education Services, c2018
Edition:	Eighth edition.
Subjects:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Online Access:	Full text available on Pearson Online
Related Items:	Online version: Services marketing

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