Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

書目詳細資料
主要作者: Ariely, Dan
格式: 圖書
語言:English
出版: London : HarperCollins, c2009.
版:Revised and expanded edition.
主題:
Classic Catalogue: View this record in Classic Catalogue
實物特徵
總結:An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
實物描述:xxxii, 353 pages : illustrations ; 23 cm.
參考書目:Includes bibliographical references (pages [341]-353) and index.
ISBN:9780007256532