Strategic brand management : building, measuring, and managing brand equity /

Những quyển sách tương tự

• Strategic brand management : building, measuring, and managing brand equity /
  Bằng: Keller, Kevin Lane, 1956-
  Được phát hành: (2003)
• Strategic brand management : creating and sustaining brand equity long term /
  Bằng: Kapferer, Jean-Noël
  Được phát hành: (1997)
• The new strategic brand management : advanced insights and strategic thinking /
  Bằng: Kapferer, Jean-Noël
  Được phát hành: (2012)
• Brands and firebrands : insights from experts /
  Được phát hành: (2003)
• The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
  Bằng: Bhuiyan, Rafiur Rahman
  Được phát hành: (2019)