Strategic brand management : building, measuring, and managing brand equity /
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Boston ; India :
Pearson India Education Services Pvt. Ltd,
c2015 [second Impression 2016]
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| Edición: | Forth edition |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| Número de Clasificación: |
658.827 KEL |
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