Strategic brand management : building, measuring, and managing brand equity /

書目詳細資料
主要作者: Keller, Kevin Lane, 1956-
格式: 圖書
語言:English
出版: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]
版:Forth edition
主題:
Classic Catalogue: View this record in Classic Catalogue
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Keller, Kevin Lane, 1956-
出版 2003
圖書