Strategic brand management : building, measuring, and managing brand equity /

Bibliografiska uppgifter
Huvudupphovsman: Keller, Kevin Lane, 1956-
Materialtyp: Bok
Språk:English
Publicerad: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]
Upplaga:Forth edition
Ämnen:
Classic Catalogue: View this record in Classic Catalogue
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av Keller, Kevin Lane, 1956-
Publicerad 2003
Bok