Strategic brand management : building, measuring, and managing brand equity /
1. autor: | |
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Format: | Książka |
Język: | English |
Wydane: |
Boston ; India :
Pearson India Education Services Pvt. Ltd,
c2015 [second Impression 2016]
|
Wydanie: | Forth edition |
Hasła przedmiotowe: | |
Classic Catalogue: | View this record in Classic Catalogue |
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