Strategic brand management : building, measuring, and managing brand equity /
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Boston ; India :
Pearson India Education Services Pvt. Ltd,
c2015 [second Impression 2016]
|
| Edizione: | Forth edition |
| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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