Strategic brand management : building, measuring, and managing brand equity /

Xehetasun bibliografikoak
Egile nagusia: Keller, Kevin Lane, 1956-
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]
Edizioa:Forth edition
Gaiak:
Classic Catalogue: View this record in Classic Catalogue
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nork Keller, Kevin Lane, 1956-
Argitaratua 2003
Liburua