Strategic brand management : building, measuring, and managing brand equity /

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Xehetasun bibliografikoak
Egile nagusia:	Keller, Kevin Lane, 1956-
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]
Edizioa:	Forth edition
Gaiak:	Brand name products > Management. Business & finance.
Classic Catalogue:	View this record in Classic Catalogue

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