Strategic brand management : building, measuring, and managing brand equity /

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Detalhes bibliográficos
Autor principal:	Keller, Kevin Lane, 1956-
Formato:	Livro
Idioma:	English
Publicado em:	Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]
Edição:	Forth edition
Assuntos:	Brand name products > Management. Business & finance.
Classic Catalogue:	View this record in Classic Catalogue

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