Strategic brand management : building, measuring, and managing brand equity /

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Bibliographic Details
Main Author:	Keller, Kevin Lane, 1956-
Format:	Book
Language:	English
Published:	Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016].
Edition:	Fourth edition.
Subjects:	Brand name products > Management. Business & finance.
Classic Catalogue:	View this record in Classic Catalogue

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