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05068nam a2200541 a 4500 |
| 001 |
34652 |
| 003 |
BD-DhAAL |
| 005 |
20230216102134.0 |
| 008 |
190514t20132015maua b 001 0 eng |
| 010 |
|
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|a 2012024141
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| 020 |
|
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|a 9780132664257 (hbk.)
|
| 020 |
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|a 9789332542204
|
| 040 |
|
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|a DLC
|c DLC
|d BD-DhAAL
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| 042 |
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|a pcc
|
| 082 |
0 |
0 |
|a 658.827
|2 23
|
| 100 |
1 |
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|a Keller, Kevin Lane,
|d 1956-
|9 31595
|
| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity /
|c Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
|
| 250 |
|
|
|a Forth edition
|
| 260 |
|
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|a Boston ;
|a India :
|b Pearson India Education Services Pvt. Ltd,
|c c2015 [second Impression 2016]
|
| 300 |
|
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|a xxix, 586 pages :
|b color illustrations ;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 526 |
|
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|a BBS
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| 541 |
|
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|a Parama
|e 34652, 34653, 34654, 34655,34656, 34657, 34658, 34659, 34660, 34661, 34662, 34663, 34664, 34665, 34666, 34667, 34668, 34669, 34670.
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| 650 |
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0 |
|a Brand name products
|x Management.
|9 31596
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| 650 |
|
0 |
|a Business & finance.
|9 43344
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| 852 |
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|a Ayesha Abed Library
|c General Stacks
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|c BK
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