Strategic brand management : building, measuring, and managing brand equity /
| Автор: | |
|---|---|
| Формат: | Книга |
| Мова: | English |
| Опубліковано: |
Boston ; India :
Pearson India Education Services Pvt. Ltd,
c2015 [second Impression 2016].
|
| Редагування: | Fourth edition. |
| Предмети: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Фізичний опис: | xxix, 586 pages : color illustrations ; 25 cm. |
|---|---|
| Бібліографія: | Includes bibliographical references and index. |
| ISBN: | 9780132664257 (hbk.) 9789332542204 |