Strategic brand management : building, measuring, and managing brand equity /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston ; India :
Pearson India Education Services Pvt. Ltd,
c2015 [second Impression 2016].
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| Edition: | Fourth edition. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxix, 586 pages : color illustrations ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780132664257 (hbk.) 9789332542204 |