Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (Forth edition.). Pearson India Education Services Pvt. Ltd.
Lua i Stíl Chicago (17ú heag.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Boston ; India: Pearson India Education Services Pvt. Ltd, 2015.
Lua MLA (8ú heag.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Pearson India Education Services Pvt. Ltd, 2015.
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