Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (Forth edition.). Pearson India Education Services Pvt. Ltd.
Style de citation Chicago (17e éd.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Boston ; India: Pearson India Education Services Pvt. Ltd, 2015.
Style de citation MLA (8e éd.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Pearson India Education Services Pvt. Ltd, 2015.
Attention : ces citations peuvent ne pas être correctes à 100%.