Cita APA (7a ed.)

Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (Forth edition.). Pearson India Education Services Pvt. Ltd.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Boston ; India: Pearson India Education Services Pvt. Ltd, 2015.

Cita MLA (8a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Pearson India Education Services Pvt. Ltd, 2015.