Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (Forth edition.). Pearson India Education Services Pvt. Ltd.
Citace podle Chicago (17th ed.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Boston ; India: Pearson India Education Services Pvt. Ltd, 2015.
Citace podle MLA (8th ed.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Pearson India Education Services Pvt. Ltd, 2015.
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