Keller, K. L. (2015). Strategic brand management: Building, measuring, and managing brand equity (Forth edition.). Pearson India Education Services Pvt. Ltd.
Chicago Style (17th ed.) CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Boston ; India: Pearson India Education Services Pvt. Ltd, 2015.
MLA (8th ed.) CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Forth edition. Pearson India Education Services Pvt. Ltd, 2015.
Warning: These citations may not always be 100% accurate.