Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Bibliografske podrobnosti
Glavni avtor: Zeithaml, Valarie A.
Drugi avtorji: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Knjiga
Jezik:English
Izdano: New York : McGraw-Hill Irwin, c2013.
Izdaja:6th ed.
Teme:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
Classic Catalogue: View this record in Classic Catalogue
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Services marketing : integrating customer focus across the firm /
od Zeithaml, Valarie A.
Izdano 2003
Knjiga
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