Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

अन्य संस्करण दिखाएं (1)
ग्रंथसूची विवरण
मुख्य लेखक: Zeithaml, Valarie A.
अन्य लेखक: Bitner, Mary Jo, Gremler, Dwayne D.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York : McGraw-Hill Irwin, c2013.
संस्करण:6th ed.
विषय:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
Classic Catalogue: View this record in Classic Catalogue
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Services marketing : integrating customer focus across the firm /
द्वारा Zeithaml, Valarie A.
प्रकाशित 2003
पुस्तक
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