Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Zeithaml, Valarie A.
Rannpháirtithe: Bitner, Mary Jo, Gremler, Dwayne D.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York : McGraw-Hill Irwin, c2013.
Eagrán:6th ed.
Ábhair:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
Classic Catalogue: View this record in Classic Catalogue
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Services marketing : integrating customer focus across the firm /
de réir Zeithaml, Valarie A.
Foilsithe / Cruthaithe 2003
LEABHAR
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