Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Dades bibliogràfiques
Autor principal: Zeithaml, Valarie A.
Altres autors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Llibre
Idioma:English
Publicat: New York : McGraw-Hill Irwin, c2013.
Edició:6th ed.
Matèries:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
Classic Catalogue: View this record in Classic Catalogue
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Services marketing : integrating customer focus across the firm /
per Zeithaml, Valarie A.
Publicat 2003
Llibre
Veure totes les versions (2)

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