Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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书目详细资料
主要作者: Zeithaml, Valarie A.
其他作者: Bitner, Mary Jo, Gremler, Dwayne D.
格式: 图书
语言:English
出版: New York : McGraw-Hill Irwin, c2013.
版:6th ed.
主题:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
Classic Catalogue: View this record in Classic Catalogue
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Services marketing : integrating customer focus across the firm /
由 Zeithaml, Valarie A.
出版 2003
图书
Show all versions (2)

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