Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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書目詳細資料
主要作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo, Gremler, Dwayne D.
格式:	圖書
語言:	English
出版:	New York : McGraw-Hill Irwin, c2013.
版:	6th ed.
主題:	Service industries > Marketing. Customer services. Marketing. Business & finance.
Classic Catalogue:	View this record in Classic Catalogue

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