Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Opis bibliograficzny
1. autor:	Zeithaml, Valarie A.
Kolejni autorzy:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Książka
Język:	English
Wydane:	New York : McGraw-Hill Irwin, c2013.
Wydanie:	6th ed.
Hasła przedmiotowe:	Service industries > Marketing. Customer services. Marketing. Business & finance.
Classic Catalogue:	View this record in Classic Catalogue

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