Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Dettagli Bibliografici
Autore principale:	Zeithaml, Valarie A.
Altri autori:	Bitner, Mary Jo, Gremler, Dwayne D.
Natura:	Libro
Lingua:	English
Pubblicazione:	New York : McGraw-Hill Irwin, c2013.
Edizione:	6th ed.
Soggetti:	Service industries > Marketing. Customer services. Marketing. Business & finance.
Classic Catalogue:	View this record in Classic Catalogue

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