Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Détails bibliographiques
Auteur principal:	Zeithaml, Valarie A.
Autres auteurs:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Livre
Langue:	English
Publié:	New York : McGraw-Hill Irwin, c2013.
Édition:	6th ed.
Sujets:	Service industries > Marketing. Customer services. Marketing. Business & finance.
Classic Catalogue:	View this record in Classic Catalogue

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