Services marketing : integrating customer focus across the firm /
第一著者: | |
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その他の著者: | , |
フォーマット: | 図書 |
言語: | English |
出版事項: |
New York :
McGraw-Hill Irwin,
c2013.
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版: | 6th ed. |
主題: | |
Classic Catalogue: | View this record in Classic Catalogue |
物理的記述: | xxxii, 642 p. : ill. ; 26 cm.cm. |
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書誌: | Includes bibliographical references and index. |
ISBN: | 9781259026812 1259026817 9780078112058 (alk. paper) 0078112052 |