Services marketing : integrating customer focus across the firm /
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | , |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
New York :
McGraw-Hill Irwin,
c2013.
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| संस्करण: | 6th ed. |
| विषय: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| भौतिक वर्णन: | xxxii, 642 p. : ill. ; 26 cm.cm. |
|---|---|
| ग्रन्थसूची: | Includes bibliographical references and index. |
| आईएसबीएन: | 9781259026812 1259026817 9780078112058 (alk. paper) 0078112052 |