Services marketing : integrating customer focus across the firm /
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
McGraw-Hill Irwin,
c2013.
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| Édition: | 6th ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxxii, 642 p. : ill. ; 26 cm.cm. |
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| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781259026812 1259026817 9780078112058 (alk. paper) 0078112052 |