Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Detalles Bibliográficos
Autor principal: Zeithaml, Valarie A.
Otros Autores: Bitner, Mary Jo, Gremler, Dwayne D.
Formato: Libro
Lenguaje:English
Publicado: New York : McGraw-Hill Irwin, c2013.
Edición:6th ed.
Materias:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
Classic Catalogue: View this record in Classic Catalogue
Descripción
Descripción Física:xxxii, 642 p. : ill. ; 26 cm.cm.
Bibliografía:Includes bibliographical references and index.
ISBN:9781259026812
1259026817
9780078112058 (alk. paper)
0078112052

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