Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Book
Language:English
Published: New York : McGraw-Hill Irwin, c2013.
Edition:6th ed.
Subjects:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xxxii, 642 p. : ill. ; 26 cm.cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781259026812
1259026817
9780078112058 (alk. paper)
0078112052

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