Winning at new products : creating value through innovation /

Winning at new products : creating value through innovation /

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...

書誌詳細
第一著者:	Cooper, Robert G. (Robert Gravlin), 1943-
フォーマット:	図書
言語:	English
出版事項:	New York : Basic Books, c2011.
版:	4th ed.
主題:	New products.
Classic Catalogue:	View this record in Classic Catalogue

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