Advertising and promotions : an integrated brand approach /

Bibliographic Details
Other Authors: Semenik, Richard J.
Format: Book
Language:English
Published: New Delhi : Cengage Learning, c2012 [reprinted 2012]
Edition:6th ed.
Subjects:
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Centre for Entrepreneurship Development (CED): General Shelf

Holdings details from Centre for Entrepreneurship Development (CED): General Shelf
Call Number: 659.1 ADV
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